L’Oréal enters a 50-year exclusive worldwide beauty licence with Kering for the Gucci brand

Clichy, France – July 7 th , 2026 – Following today’s announcement by Kering of the early redemption of the Gucci Beauty licence with Coty, and pursuant to the terms of the alliance forged on 19th October 2025 between Kering and L’Oréal, L’Oréal announces entering into a fifty-year exclusive license agreement for the creation, development, and distribution of fragrances and beauty products for the Gucci brand. The new license shall come to effect as of July 1st, 2027, subject to regulatory approvals, at which point L’Oréal will assume responsibility for the development and management of Gucci Beauty activities worldwide.