Companies/US/CROX

CROCS, INC.

Last · —$117.54+0.01 (+0.01%)live · yahoo · 0s ago
Vol 990.2K ≈ 116.39M
Market cap$6.02B—
P/E · TTM11.0fwd — · eps —
Beta—vs S&P 500
Div yield—annual · TTM
52w range
——
Volume—session

Issuer

Legal nameCROCS, INC.
HQUnited States (US)
ListingUS CROX
ISINUS2270461096
SectorConsumer
IndustryFootwear
SIC3021
CurrencyUSD
Entity registrysec:0001334036
CIK0001334036
LinkedIn
Employees8,010
AddressCrocs, Inc. 500 Eldorado Boulevard 80021, Broomfield +303 848 7000
Headline financial metrics
Revenue$4.0B
Operating income$149.5M
Net income$-81.2M
Free cash flow$659.2M
Operating margin3.7%
Net margin-2.0%
Return on equity-6.3%
Period2025
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OpenFilings analyst

Our analyst

Agentic read of the latest earnings call — recommendation updates when we process a new transcript. Research synthesis, not investment advice.

Strong execution and raised guidance outweigh tariff, HEYDUDE, and reporting-transparency risks.

Latest call · Q2 2026

Buy: CROX delivered a strong Q2, with revenue of $1.2 billion (+2%), Crocs Brand revenue of $1.0 billion (+4%), adjusted EPS of $4.55 (+8%), and a raised FY26 EPS outlook to $13.70-$14.00.

The key bull case is broadening product demand—especially the approximately $500 million global sandal business—plus strong DTC momentum and a $2 billion buyback authorization; the tension is that HEYDUDE remains down 6%, tariffs reduced gross margin by 170 bps, and an opaque marketplace revenue-recognition change will distort reported channel growth in the second half.

Themes
  • Crocs Brand
  • Hey Dude Recovery
  • Sandal Growth
  • North America Wholesale
  • Marketplace Revenue Recognition
  • Tariffs
+2

Near term

Q3 guidance is modest: revenue approximately flat, Crocs Brand +1%, HEYDUDE flat to down 3%, adjusted operating margin approximately 21.5%, and adjusted EPS of $3.20-$3.30.

The North America Crocs marketplace accounting change begins in Q3, lowering reported DTC and total revenue while increasing reported wholesale and slightly improving operating profit; management declined to quantify the impact.

Monitor whether the strong sandal season carries into fall and whether wholesale partners continue chasing new products after cautious inventory planning.

HEYDUDE must deliver the implied sharp Q4 acceleration, supported by improving DTC, cleaner wholesale inventory, and weak prior-year comparisons.

Longer term

Crocs is gaining diversification beyond Classic Clogs through sandals, Crocband, Echo, Crafted, Ballet Flats, recovery footwear, bags, and accessories; management expects sandals to become a more meaningful growth driver in 2027 and beyond.

International growth remains the strongest structural engine, with double-digit growth in China, India, and Japan and profitability described as comparable to North America.

The strategic reset in North American wholesale—tighter inventory, channel segmentation, and differentiated product—could improve growth and margins, but Crocs Brand North America is still expected to decline in FY26.

The $2 billion available repurchase authorization and strong free cash flow provide meaningful per-share upside, assuming demand and margins hold.

Analysts pressed management on the lack of quantified revenue-recognition effects and the steep HEYDUDE Q4 ramp; management's confidence was not supported by enough numerical detail.

Red flags

Management refused to quantify the impact of the major North American marketplace revenue-recognition change on Q3, annual revenue, or DTC sales, making underlying channel momentum harder to assess.

Tariffs were a 160-basis-point drag on Q2 enterprise gross margin and remain the largest margin uncertainty despite guidance incorporating the latest policy assumptions.

HEYDUDE revenue still fell 6% in Q2, with wholesale down 17%; the forecast requires a substantial Q4 return to growth based partly on easy comparisons.

Crocs Brand North America will not return to growth in 2026, despite management describing DTC trends as strong; wholesale demand remains dependent on cautious retailers chasing only proven newness.

Forward outlook

revenue growth

1–2 pct

FY 2026

official guidance

revenue growth

2–3 pct

FY 2026

official guidance

revenue growth

-4–-2 pct

FY 2026

official guidance

adjusted eps

13.7–14 $per share

FY 2026

official guidance

revenue growth

0 pct

Q3 2026

official guidance

revenue growth

1 pct

Q3 2026

official guidance

revenue growth

-3–0 pct

Q3 2026

official guidance

operating margin

21.5 pct

Q3 2026

official guidance

adjusted eps

3.2–3.3 $per share

Q3 2026

official guidance

Recommendation history

OpenFilings analyst view from primary-source filings and earnings calls — not investment advice.

Upcoming earnings

1 event
1:30 PM UTC+1
Period
Sep 2026
Est. EPS
$3.30
Est. revenue
1.0B

Earnings transcripts

11 of 79 recent

Documents

FormReporting forFiledFlags
2026-09-222026-09-240
2026-09-152026-09-160
2026-09-152026-09-160
2026-09-102026-09-140
2026-08-072026-08-110