SERVICEWARE SE INTERIM

Letter to Shareholders

LETTER TO SHAREHOLDERS Dear Shareholders of Serviceware SE, We are pleased to report that the success story of our company has continued during the first half-year of fiscal 2018/ 2019. In terms of numbers, this means growth in sales revenues by 21 percent to EUR 32.7 million and a disproportionate increase in the adjusted EBITDA by 27 percent to EUR 4.1 million. The strategic progress achieved by Serviceware during the reporting period is even more significant in a long- term perspective. The goal is to further develop and expand the position of our company as a leading European provider for the digitalisation of service processes. This still young market has a dynamic development, and for a company it is now necessary to gain market shares and position itself. For our accelerated growth strategy we use additional funds from our IPO. During the first half-year we have pushed the internationalisation of our activities (recognised as an expense) for both the development of resources and the enhancement of our visibility at the customer level. Our team, which we are newly building up in Great Britain – Europe’s most important software market, has reached its qualitative and quantitative target number. Our sales advisors are already approaching first possible customers, and Serviceware has also participated in large events in the UK which are important for potential customers, such as the “Future of Finance and CFO Summit”. We anticipate an economically measurable success with a clear acceleration curve during the coming quarters. A significant competitive edge is secured for Serviceware in the Enterprise Service Management (ESM) market by our unique modular platform. With this platform we can offer our customers a wide range of solutions in the management of service processes like none of our competitors can. Serviceware covers the service areas “Processes”, “Resources”, “Financials” and, after the takeover of SABIO, also “Knowledge” or through cubus AG, “Performance”. This outstanding one-stop shop positioning is underlined even more strongly by our new uniform brand presence, which we have developed with renowned consultant partners during the first half- year and which we have conceptionally completed at the end of the reporting period. In the meantime we have started with the final implementation and roll-out of our brand presence. The first feedback which